“Since we’ve had Vocus software, our online retail sales have increased by 300 percent,” said Scott Brady, associate vice president of communications at Pedersen Worldwide.

Prior to Vocus, Pedersen Worldwide used online news releases, maintained a social media presence and had two email lists totaling nearly 100,000 subscribers. However, they needed more engagement and search visibility for their two brands, Del Sol (color-changing clothing and nail polish) and Cariloha (bamboo clothing and accessories).

Scott's team had the right tools, but on different platforms that didn’t work together. This cost them time, money and efficiency.

“Having everything under one roof with Vocus makes marketing easy and saves time," said Scott. "We can spend that extra time ensuring our marketing channels function together and support one another. “When we run a big campaign, we’ll see huge spikes in sales over the weekend,” he said. “Vocus has been a huge game-changer for us. A 300 percent sales increase is remarkable. But we believe we can use Vocus to create even more exposure, awareness and sales in the future.”

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